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STR: US hotels report double-digit RevPAR gain
March 28 2013

Occupancy and ADR also increased during the week ending 23 March, according to STR data.

By Rachael Spann Urie
Director, Public Relations, STR
rurie@str.com

HENDERSONVILLE, Tennessee—The U.S. hotel industry reported a double-digit increase in revenue per available during the week of 17-23 March 2013, according to data from STR, parent company of HotelNewsNow.com.

The metric was up 10.1% to $74.61 for the week. Occupancy (4.4% to 66.4%) and average daily rate (5.4% to $112.42) also increased.

Among the top 25 markets, New Orleans reported the largest occupancy increase with an 18.8% jump to 89.5%, followed by Minneapolis-St. Paul (+15.5% to 69.9%) and Detroit (+13.1% to 64.1%). Norfolk-Virginia Beach, Virginia, fell 0.9% in occupancy to 49.7%, posting the largest decrease in that metric.

Three markets achieved ADR increases of more than 15%: Oahu Island, Hawaii (+19.4% to $211.01); New Orleans (+16.2% to $154.55); and Chicago (+15.4% to $136.30). St. Louis (-2.4% to $85.25) and Atlanta (-1.7% to $89.60) reported the largest ADR decreases for the week.

Six markets experienced RevPAR increases of more than 20%: New Orleans (+38% to $138.29); Chicago (+26.2% to $94.70); Detroit (+26.2% to $55.21); Anaheim-Santa Ana, California (+23.3% to $109.08); Philadelphia (+21.2% to $94.78); and Oahu Island (+20.5% to $178.25). St. Louis fell 2% in RevPAR to $52.22, reporting the largest decrease in that metric.

Among the chain-scale segments, the luxury segment reported the largest occupancy increase, rising 5.4% to 83%, followed by the independent segment (+5.2% to 62.9%) and the upper-upscale segment (+5% to 79.6%).

The luxury segment (+6.8% to $306.60) and the upscale segment (+6.4% to $124.99) posted the largest ADR increases for the week.

Four segments achieved double-digit RevPAR growth: the luxury segment (+12.5% to $254.49); the upper-upscale segment (+11.7 percent to $132.66); the upscale segment (+10.3% to $96.84); and the independent segment (+10.2% to $68.16).

 

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