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STR Global: Europe results for February
March 25 2013

Three markets achieved RevPAR increases of more than 15 percent: Bratislava (+23.6%); Tallinn (+17.1%); and Istanbul (+15.4%).

LONDON—The European hotel industry posted mixed results in year-over-year metrics when reported in U.S. dollars, euros and British pounds for February 2013, according to data compiled by STR Global.

“The winter weather in Europe hindered performance across the region”, said Elizabeth Winkle, managing director of STR Global. “Major airports saw delays and closures due to the winter storm earlier in the month, which affected hotel performance across the region. Hotels surrounding Heathrow, Gatwick and Amsterdam airports especially saw both ADR and RevPAR decreases for the month when measured in respective local currency”.

Highlights from key market performers for February 2013 include (year-over-year comparisons, all currency in euros):

  • Bratislava, Slovakia, rose 23.6 percent in occupancy to 45.1 percent, reporting the largest increase in that metric, followed by Tallinn, Estonia, with an 11.2-percent increase to 45.6 percent.
  • Tel Aviv, Israel, reported the largest occupancy decrease, falling 14.7 percent to 59.1 percent.
  • Istanbul, Turkey, ended the month with the only double-digit ADR increase, rising 14.8 percent to EUR127.34.
  • Warsaw, Poland, fell 12.6 percent in ADR to EUR65.41, posting the largest decrease in that metric.
  • Three markets achieved RevPAR increases of more than 15 percent: Bratislava (+23.6 percent to EUR29.22); Tallinn (+17.1 percent to EUR29.07); and Istanbul (+15.4 percent to EUR80.94).
  • Geneva fell 18.1 percent in RevPAR to EUR120.05, reporting the largest decrease in that metric.

View the global hotel review for the month of February.

Media contacts:

Naureen Ahmed
Manager, Marketing & Analysis
STR Global
NAhmed@strglobal.com
+44 (0)207 922 1965

Jeff Higley
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318

Rachael Spann Urie
Director, Public Relations
rurie@str.com
+1 (615) 824-8664 ext. 3305

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